Team
- 20+
- years of enterprise fashion leadership
- 10+
- years of advanced technology experience at Samsung and Skylum
- 15+
- years crafting hyperreal environments for Hollywood, architecture, and gaming
- 15+
- years of expertise in machine learning, advanced AI, and 3D rendering
Key people
02The people behind Genera
Artem Kupriyanenko
Founder & CEO
The founder behind OMEGARENDER, Genera, and CG Incubator. Built OMEGARENDER into a global visualization powerhouse trusted by the world’s most influential architecture and design firms — including Zaha Hadid Architects, Foster + Partners, BIG, SOM, Gensler, and HOK. Now bringing 15+ years of expertise across hyperrealism, CGI, and creative technology to Genera, redefining how global brands produce world-class visual content at scale.
Sofia Polyakova
Chief Operating Officer
The operator behind Genera’s production machine. Brings 10+ years of experience in fashion, building the customer-success system that lets 20+ global fashion brands successfully run their e-commerce content through Genera. Helped 100+ brands adopt AI at scale, turning new technology into reliable production infrastructure.
Anton Averich
Chief Technology Officer
13+ years at the edge of software engineering, ML, and AI, building advanced technology at Samsung and Skylum. At Genera, architected the core technology powering enterprise-scale content production — turning cutting-edge AI into production-grade infrastructure built for the volume, complexity, and uncompromising quality standards of the world’s largest brands.
Oleksii Fedorenko
Head of AI Research
10+ years across data science, R&D, and ML, pioneering Genera’s proprietary garment replication technology and the industry’s first pipeline built to reproduce clothing with 100% fidelity. Architected enterprise-scale systems including Blueprint Composer, Automasking, and fully automated agentic AI pipelines — turning complex content production into scalable, production-ready technology.
Daniil Khayrutdinov
Artistic Director
10+ years at the intersection of fashion, art direction, and advanced technology, pioneering exclusive, ethical, and fully legitimate pipelines for AI fashion models. Built deep customization systems for brand-specific environments and creative direction — bringing a previously unattainable level of naturalism, consistency, and brand control to content generation at scale.
Olga Vasenkova
Head of Content
10+ years across fashion and film production, bringing artistic vision and a deep understanding of real-world production into Genera’s AI systems. Translates how brands actually create, direct, and deliver content into technology built for real-life use cases — bridging creative ambition with the consistency, control, and scale required for global production.
Start today
03Your production system is one step away
Small brands and solo creators can start on the platform right away. Running enterprise volume? Talk to us — we’ll tailor the rollout.